Result driven IT Business Analyst with 12+ years of experience and a successful track record in consumer goods. Expert in driving operational excellence through business processes, service delivery, and analytics. Proficient in automating tasks using UI Path, Visual Basics, Power Query, VBA, and Knime. Experienced in managing DTC and retail operations, reporting on critical metrics, and conducting market analysis. Strong background in ERP, MIS reporting, and CRM implementation for cost savings and efficiency. Effective communicator and problem solver, with a passion for continuous learning. Versatile in cloud computing, SQL, finance, data analysis, and CRM.